Understanding your Brand Identity
Approach to branding has gone beyond the traditional simplict application of term to creation of nice looking images, name, banners and logos. Brands that outlive a promotion campaign moment now demands more – ‘Personification of Brand’, otherwise known as Brand Personality. By this, brands are literally projected as a person with a set of recognizable human characteristics. Brand personality is at the core of developing and maintaining powerful brands.
Attributing human-like qualities to a brand endears it more to the people. Not only do customers easily relate with such brands, they also feel so attached to it. Our notion about brands are opinions we formed through lived or shared experiences, often resulting from our communications. Brands can communicate different personalities, just like ruggedness persona can be attributed to Ford while sophistication persona to Tesla. Developing a brand personality therefore places communication as the key component to success, ahead of having access to huge funds and business connection. Connecting well with customers is as important to a brand as marketplace positioning. The ever bullish and very competitive business place is increasingly ruthless on businesses without a soul. To be recognizable in the sea of others, your brand got to have a personality.
Brand Personality Masterclass takes you through how to create your brand story and create the right personality with your brand. You will learn ways you can communicate your brand to create lasting emotional bonding. It is about time to give your brand a personality; let us now journey together.
You will be taken through:
Developing a deeper insight into branding.
How to analyse your target audience preferred personality type.
Understand the potentials of good brand communication.
How to build a personality with your brand.
How to redefine your personality to capture more audience.
How to integrate your brand personality into content and advertising.
How to better communicate your brand personality.